How exactly do you measure customer satisfaction?

Saturday, March 30th, 2019

As a small business owner, you know that delivering an outstanding customer experience is one of the most important things you can do to be successful. But – how exactly do you measure customer satisfaction? Here are a few common customer experience metrics Net Promoter Score (NPS): The NPS is an index that ranges from […]

How to define the customer experience (CX)

Saturday, March 23rd, 2019

What exactly is customer experience (CX) and why is it so important? Customer experience is the sum of all experiences a customer has with your business, either during one transaction or over the lifetime of your relationship. Customers receive some kind of experience when dealing with your business, ranging from negative to positive. A company’s […]

CRM software is not created equal

Friday, August 13th, 2010

When it comes to customer relationship management – or CRM – you need to be organized and on the ball. In this day and age, we turn to technology solutions more often to help us in our businesses. At GoForth Institute, we love technology, but can’t stress enough how important it is to plan first, […]