Defining and measuring the customer experience (CX)

Saturday, May 30th, 2020

Customer experience (CX) refers to all the experiences a customer has with your business. This could be during one transaction, or over several years. A company’s ability to deliver a positive experience each and every time that someone does business with it sets that company apart in the customer’s mind. Research shows that customers do […]

Get out of the building – get to know your customers

Saturday, January 19th, 2019

When we last talked about Lean Start-up, we discussed how you’ll need to create a minimum viable product, or MVP – a basic version of your product that early customers can give feedback on. Then, you develop based on measurement and learning. So now, it’s time to talk about getting that feedback, and what to do […]