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Defining and measuring the customer experience (CX)

Saturday, May 30th, 2020

Customer experience (CX) refers to all the experiences a customer has with your business. This could be during one transaction, or over several years. A company’s ability to deliver a positive experience each and every time that someone does business with it sets that company apart in the customer’s mind. Research shows that customers do […]

How businesses can help during the COVID-19 pandemic

Saturday, May 2nd, 2020

If your small business is doing okay, all things considered, during the current COVID-19 pandemic, you may be wondering how you can help others in your community. Here are some ideas: Can your small business utilize its unique difference to help others? For example, an event planning business is ideally suited to organize a virtual […]

How to offer warranties in your small business

Saturday, July 13th, 2019

It happens to the best of us – no matter how good your product or service, sometimes a customer or client won’t be happy. What do you do? This is why your small business should have warranties. What is a warranty? A warranty sets expectations for your product or service. It helps your customers understand […]

What’s the most important entrepreneurship skill?

Saturday, April 27th, 2019

Our small business training was created after surveying 200 uber-successful Canadian entrepreneurs. These entrepreneurs were asked what business skills they believed made the difference between success and failure for them. Today, we’re sharing some of the most vital skills entrepreneurs need to know, and which ones GoForth entrepreneurs were surprised they didn’t know. Branding This […]

How exactly do you measure customer satisfaction?

Saturday, March 30th, 2019

As a small business owner, you know that delivering an outstanding customer experience is one of the most important things you can do to be successful. But – how exactly do you measure customer satisfaction? Here are a few common customer experience metrics Net Promoter Score (NPS): The NPS is an index that ranges from […]

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