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How to engage your customers in person

Saturday, July 29th, 2017

These days, many small business owners talk to their customers online through their websites and social media. It’s important to be in touch with your customers in many different ways, but face-to-face customer engagement is still important. After all, according to Eric von Hippel, economist and professor at MIT, 77% of new product innovations come […]

Need your website translated? Try Localize

Saturday, March 11th, 2017

In today’s global marketplace, many entrepreneurs find that borders are not a hindrance to doing business. In fact, many small business owners would love to be able to reach more customers, regardless of where in the world they live or the language they happen to speak. If this sounds like you, you may want to check out Localize. […]

What to do when your customers want different things

Saturday, February 13th, 2016

We’ve said it many times before – getting customer feedback is a great thing for your small business. It can help you figure out what you’re doing well, and what you can improve on. Maybe your customers don’t want you to make a change you think will be great (see the reaction to Twitter’s latest algorithm change for […]

7 questions to help you define your brand experience

Saturday, November 21st, 2015

A small business’ brand experience is strategically developed to encourage customers to think of you, and persuade people to interact with your brand. However, you want this experience to be a good one, right? Ask yourself these seven questions to make sure you’re delivering the best brand experience to your customers. What promise are you making to your […]

Small business blog posts we liked this week

Saturday, September 12th, 2015

Enjoy these small business blog posts that we enjoyed this week.

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