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What makes a strong value proposition?

Saturday, July 28th, 2018

A value proposition is a statement we use in business to summarize why a consumer (or business if your customers are other businesses) should buy your product or service. It’s an easy-to-understand statement that explains how a product solves a pain point, communicates the specifics of its added benefit and states the reason why it’s […]

Best ways to anticipate your customer needs

Saturday, April 28th, 2018

Businesses are facing a profound challenge that becomes increasingly relevant every day: anticipating customer needs. The market is changing lightning-fast these days, so if you are not planning and preparing a solution for tomorrow’s customers, you may be heading for a big disappointment and don’t even realize it. Why should one plan solutions for tomorrow’s […]

Small business blog posts we liked this week

Friday, March 30th, 2018

How to engage your customers in person

Saturday, July 29th, 2017

These days, many small business owners talk to their customers online through their websites and social media. It’s important to be in touch with your customers in many different ways, but face-to-face customer engagement is still important. After all, according to Eric von Hippel, economist and professor at MIT, 77% of new product innovations come […]

Need your website translated? Try Localize

Saturday, March 11th, 2017

In today’s global marketplace, many entrepreneurs find that borders are not a hindrance to doing business. In fact, many small business owners would love to be able to reach more customers, regardless of where in the world they live or the language they happen to speak. If this sounds like you, you may want to check out Localize. […]

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