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How to research your customers

Saturday, October 6th, 2018

Who will you be selling to? Selling to everyone is highly discouraged, since everyone has different wants and needs. Instead, it’s best to decide on target markets – groups of customers who share similar characteristics that you can market to more effectively. It’ll save you time and money, reduce headaches from trying to please large […]

What makes a strong value proposition?

Saturday, July 28th, 2018

A value proposition is a statement we use in business to summarize why a consumer (or business if your customers are other businesses) should buy your product or service. It’s an easy-to-understand statement that explains how a product solves a pain point, communicates the specifics of its added benefit and states the reason why it’s […]

Best ways to anticipate your customer needs

Saturday, April 28th, 2018

Businesses are facing a profound challenge that becomes increasingly relevant every day: anticipating customer needs. The market is changing lightning-fast these days, so if you are not planning and preparing a solution for tomorrow’s customers, you may be heading for a big disappointment and don’t even realize it. Why should one plan solutions for tomorrow’s […]

Small business blog posts we liked this week

Friday, March 30th, 2018

How to engage your customers in person

Saturday, July 29th, 2017

These days, many small business owners talk to their customers online through their websites and social media. It’s important to be in touch with your customers in many different ways, but face-to-face customer engagement is still important. After all, according to Eric von Hippel, economist and professor at MIT, 77% of new product innovations come […]

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