How to define the customer experience (CX)

Saturday, March 23rd, 2019

What exactly is customer experience (CX) and why is it so important? Customer experience is the sum of all experiences a customer has with your business, either during one transaction or over the lifetime of your relationship. Customers receive some kind of experience when dealing with your business, ranging from negative to positive. A company‚Äôs […]

Operations process for service vs product businesses

Saturday, May 5th, 2012

Do you have a service business? A product business? Find out how to tweak your operations process.

Define your customer experience

Saturday, August 6th, 2011

Your small business can have the best products and price in the known universe, but if the customer isn’t happy – then what? Read on to find out how to design a positive customer experience for increased loyalty.

CRM software is not created equal

Friday, August 13th, 2010

When it comes to customer relationship management – or CRM – you need to be organized and on the ball. In this day and age, we turn to technology solutions more often to help us in our businesses. At GoForth Institute, we love technology, but can’t stress enough how important it is to plan first, […]