Using the Empathy Map to understand your customers

Saturday, March 16th, 2019

Last week, we talked about the Empathy Map, a fantastic tool that helps you truly understand your customers, so you can more accurately deliver a product or service they’ll love. This week, we’ll dive a bit further into the Empathy Map. The empathy map has seven quadrants: 1. Who are we empathizing with? Briefly define […]

The Empathy Map and entrepreneurship

Saturday, March 9th, 2019

We use the term empathy in business to reflect our understanding of our customers – who they are, what they like and don’t like, what motivates them to buy something or not, and what pains we can solve for them. Why is empathy important in business? When we show empathy for our customers, we understand […]

How to engage your customers in person

Saturday, July 29th, 2017

These days, many small business owners talk to their customers online through their websites and social media. It’s important to be in touch with your customers in many different ways, but face-to-face customer engagement is still important. After all, according to Eric von Hippel, economist and professor at MIT, 77% of new product innovations come […]

How to engage customers face-to-face

Tuesday, November 16th, 2010

In this day and age, it’s all too easy to conduct a large portion of your business over the internet or  phone. Now, we know these are both great things, but what about face-to-face customer engagement? It’s still as important as it ever was – most new product or service ideas come from existing customers! […]