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What is brand delivery?

Saturday, August 29th, 2020

Once you’ve created a great branding strategy, it’s time to express it in everything your business does – marketing, design, customer experience, everything. Giving customers what they expect One of the most important requirements of brand delivery is consistency. Be sure to reference your brand pillars and promises often to make sure you’re communicating them […]

Creating your brand pillars

Saturday, August 22nd, 2020

Brand pillars are the most important attributes and principles that you want communicated through your brand — essentially who you are and what you stand for. Examples of brand pillars For example, a consulting company may base their brand on pillars like Quality, Experts, and Partners. This company would make every effort to ensure that […]

What makes a good marketing strategy?

Saturday, November 9th, 2019

The 4Ps of marketing – Product, Price, Promotion, and Place – were classified by E. Jerome McCarthy, a marketing professor from Michigan State University, in 1960. But are the 4Ps still relevant and useful for small business owners? What should your marketing focus on? Product Today, customers are rarely looking for just a product – […]

5 ways to use video in your small business marketing

Saturday, July 20th, 2019

Videos can be a valuable and effective tool in your small business’ marketing arsenal. Slick, high-quality videos are great, but using video in your small business marketing doesn’t have to break the bank. Here are five ways you can use videos in your small business marketing: Video testimonials Testimonials are a great way to show […]

What’s the most important entrepreneurship skill?

Saturday, April 27th, 2019

Our small business training was created after surveying 200 uber-successful Canadian entrepreneurs. These entrepreneurs were asked what business skills they believed made the difference between success and failure for them. Today, we’re sharing some of the most vital skills entrepreneurs need to know, and which ones GoForth entrepreneurs were surprised they didn’t know. Branding This […]

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