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Should you hire a professional to create your marketing plan?

Saturday, April 13th, 2019

As we love telling entrepreneurs, a well-researched marketing strategy is critical. Without proper marketing planning and consideration, you could end up selling to the wrong group of people, setting your pricing way off-base, or exposing critical flaws that could hinder your small business. So, can you create this yourself, or should you hire outside help […]

How to define the customer experience (CX)

Saturday, March 23rd, 2019

What exactly is customer experience (CX) and why is it so important? Customer experience is the sum of all experiences a customer has with your business, either during one transaction or over the lifetime of your relationship. Customers receive some kind of experience when dealing with your business, ranging from negative to positive. A company’s […]

Should you call it quits in your small business?

Saturday, February 2nd, 2019

At GoForth Institute, we’re all entrepreneurs too, and most of us have been business owners more than once. Entrepreneurship is a rewarding journey, but it’s also got its fair share of failures and struggles. Obviously, we want you to love what you do, but like the song says – sometimes love just ain’t enough. If […]

Small business blog posts we liked this week

Saturday, January 26th, 2019

From setting goals to innovative technology, here are some of the small business blog posts and articles we’ve enjoyed lately. Have you read anything you’d like to share? Let us know in the comments! How to Better Set Your Goals in 2019 at Inc. Canadian Company Disrupting Optical Industry with 3D Printed Custom Glasses at Retail Insider […]

What do social entrepreneurs have in common with traditional entrepreneurs?

Saturday, December 15th, 2018

Recently, we discussed social entrepreneurship – entrepreneurs who are all about creating new combinations of people and resources that significantly improve society’s capacity to address problems. Sometimes it’s easy to spot a social entrepreneur as compared to a more traditional small business entrepreneur. However, both do share some similarities. Here are the ways social entrepreneurs […]

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