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Most important accounting records for a small business in Canada

Saturday, November 30th, 2019

As a Canadian entrepreneur, you must keep accurate financial records of all activities for your company for six years. Along with your financial statements (balance sheet, income statement, and cash flow forecast), you’re required to keep records for all the individual accounts that make up those statements. What accounting records do I need to keep? […]

Getting your small business ready for year-end 2019

Saturday, November 16th, 2019

It might not seem true, but we are nearing the end of the year (and the decade)! While you’re thinking of holidays and preparing for shorter days, you can also get your small business ready for year-end. Getting your small business ready for year-end in 2019 (Some of these tips assume a December 31 fiscal […]

The different types of small business insurance

Saturday, September 14th, 2019

Do you have insurance for your small business? If not, we strongly recommend that you do. After all, you don’t want all your hard work to be ruined by fire, theft, or other types of risk. So what type of insurance does your small business need? Here are three basic kinds of insurance that we […]

The 7 rules of creating market segments

Saturday, August 10th, 2019

In order to make better use of your marketing dollars, we recommend that you narrow down your market into specific customer groups (anywhere from one to four groups) that will be most profitable and accessible to target. Our rules for creating customer segments? Glad you asked. Essentially, your segments should be basically different from one […]

5 ways to use video in your small business marketing

Saturday, July 20th, 2019

Videos can be a valuable and effective tool in your small business’ marketing arsenal. Slick, high-quality videos are great, but using video in your small business marketing doesn’t have to break the bank. Here are five ways you can use videos in your small business marketing: Video testimonials Testimonials are a great way to show […]

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