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The different types of small business insurance

Saturday, September 14th, 2019

Do you have insurance for your small business? If not, we strongly recommend that you do. After all, you don’t want all your hard work to be ruined by fire, theft, or other types of risk. So what type of insurance does your small business need? Here are three basic kinds of insurance that we […]

The 7 rules of creating market segments

Saturday, August 10th, 2019

In order to make better use of your marketing dollars, we recommend that you narrow down your market into specific customer groups (anywhere from one to four groups) that will be most profitable and accessible to target. Our rules for creating customer segments? Glad you asked. Essentially, your segments should be basically different from one […]

5 ways to use video in your small business marketing

Saturday, July 20th, 2019

Videos can be a valuable and effective tool in your small business’ marketing arsenal. Slick, high-quality videos are great, but using video in your small business marketing doesn’t have to break the bank. Here are five ways you can use videos in your small business marketing: Video testimonials Testimonials are a great way to show […]

How to offer warranties in your small business

Saturday, July 13th, 2019

It happens to the best of us – no matter how good your product or service, sometimes a customer or client won’t be happy. What do you do? This is why your small business should have warranties. What is a warranty? A warranty sets expectations for your product or service. It helps your customers understand […]

Small business blog posts we liked this week

Saturday, July 6th, 2019

We hope you’re having a good summer and staying productive while managing to enjoy the weather! Why not take a quick break and enjoy these small business articles we’ve enjoyed lately? Peer-to-Peer Is the Next Wave of Influencer Marketing at Entrepreneur It’s All Clicking for Wayfair, a Fortune 500 Newcomer at Fortune To combat package […]

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