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Staying productive in the summer months

Saturday, June 22nd, 2019

It’s summer, which means you’re likely paying more attention to your barbecue and beach plans than many other things in your daily life. It’s understandable – it’s hard to concentrate on the everyday demands of entrepreneurship when the sun is shining. To help you stay on top of things and enjoy your off time guilt-free, […]

Be a great leader in your small business

Saturday, May 11th, 2019

Whether you have one employee or a dozen, your role as a leader is to make the high-level decisions, inspire employees to be their best, and keep a cool head. However, as you’re well aware by now, small business does things a little differently. Change comes quicker to a small business; communication and recognition come […]

What is the break-even point?

Saturday, May 4th, 2019

The break-even point is a critical number for every small business. Yet, many Canadian entrepreneurs don’t know the point at which sales will translate into profit. Let’s break down the break-even analysis and help you easily understand how it’s calculated. Why is break-even important? The break-even point is critical for entrepreneurs, because any money coming […]

Creating a strong value proposition

Saturday, April 20th, 2019

What makes your business unique and desirable to your target market? If you’re not sure, you won’t be able to tell your customer why they should do business with you. You need a value proposition. A value proposition is a concise statement that outlines how your products or services deliver value to your customers, and […]

Should you hire a professional to create your marketing plan?

Saturday, April 13th, 2019

As we love telling entrepreneurs, a well-researched marketing strategy is critical. Without proper marketing planning and consideration, you could end up selling to the wrong group of people, setting your pricing way off-base, or exposing critical flaws that could hinder your small business. So, can you create this yourself, or should you hire outside help […]

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