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Get out of the building – get to know your customers

Saturday, January 19th, 2019

When we last talked about Lean Start-up, we discussed how you’ll need to create a minimum viable product, or MVP – a basic version of your product that early customers can give feedback on. Then, you develop based on measurement and learning. So now, it’s time to talk about getting that feedback, and what to do […]

How much does it cost to start a small business in Canada?

Saturday, January 12th, 2019

You’ve done all the necessary market research, you’ve upleveled some of your important entrepreneurship skills, and you’re ready to start the small business of your dreams. So – how much money will you need? It’s important that you know your start-up costs ahead of time. We know entrepreneurship is exciting, but you don’t want to […]

16 tips for choosing a small business name

Saturday, January 5th, 2019

Your small business’ name is important, but there are a few guidelines and tips that can make the process a little easier. Here are 16 of our top tips for choosing a great small business name. Keep your small business name memorable. Keep your business name short. Be creative, but not too out there. Allow […]

All about the 10 components of a marketing plan

Saturday, December 1st, 2018

Last week, we introduced you to the 10 key components of a marketing plan. Each are important, and deserve time and consideration. Details of the 10 components of a marketing plan Marketing Strategy How will your marketing plan support your business goals? Before you start developing your marketing plan, you need to have a very […]

What are the 10 parts of a marketing plan?

Saturday, November 24th, 2018

A marketing plan is an essential guide for every small business and owner – it’s a researched and written plan to guide your marketing investment. The marketing plan is updated quite frequently, usually every six months to a year. The 10 parts of a marketing plan To create an effective plan, you’ll need to answer […]

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