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All about the 10 components of a marketing plan

Saturday, December 1st, 2018

Last week, we introduced you to the 10 key components of a marketing plan. Each are important, and deserve time and consideration. Details of the 10 components of a marketing plan Marketing Strategy How will your marketing plan support your business goals? Before you start developing your marketing plan, you need to have a very […]

What are the 10 parts of a marketing plan?

Saturday, November 24th, 2018

A marketing plan is an essential guide for every small business and owner – it’s a researched and written plan to guide your marketing investment. The marketing plan is updated quite frequently, usually every six months to a year. The 10 parts components of a marketing plan To create an effective plan, you’ll need to […]

Small business blog posts we liked this week

Saturday, November 3rd, 2018

Whether fall is taking a chilly turn where you are, or you’re still enjoying outdoor time, take a few minutes to cozy up with these small business blog posts we liked this week: In the News, a Survey Says 73% of Your Customers are Influenced by Content Marketing at Small Business Trends Toronto’s tech scene […]

What is the Value Proposition Canvas?

Saturday, October 27th, 2018

The Value Proposition Canvas helps us to systematically understand what customers want and to create products and services that perfectly match their needs. It collects customer information about their needs and requirements which allows a more effective design of your products and services, and ultimately your business model. Eventually, this should lead to sales and profitability and much less time wasted on developing ideas that customers may not be interested in.

GoForth Founder & President Leslie McGeough on Startup Canada Podcast

Saturday, October 13th, 2018

GoForth’s President and Founder Dr Leslie McGeough was proud to be featured in a recent Startup Canada Podcast episode. Host Rivers Corbett talks to Leslie about her journey from academia to entrepreneurship and how she’s working to educate entrepreneurs around the world. Here are some highlights: “I spent fifteen years in the trenches teaching and […]

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