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Should you hire a professional to create your marketing plan?

Saturday, April 13th, 2019

As we love telling entrepreneurs, a well-researched marketing strategy is critical. Without proper marketing planning and consideration, you could end up selling to the wrong group of people, setting your pricing way off-base, or exposing critical flaws that could hinder your small business. So, can you create this yourself, or should you hire outside help […]

All about the 10 components of a marketing plan

Saturday, December 1st, 2018

Last week, we introduced you to the 10 key components of a marketing plan. Each are important, and deserve time and consideration. Details of the 10 components of a marketing plan Marketing Strategy How will your marketing plan support your business goals? Before you start developing your marketing plan, you need to have a very […]

Changing your mindset about selling

Saturday, July 7th, 2018

As all entrepreneurs know, selling is important! After all, how can you succeed if you’re not selling your product or service to new and existing customers? No matter your business, selling is at the heart of it. But how do you actually close a sale? What is the best way to ask for business? It […]

7 Ways to Promote Your E-commerce Product without Being Salesy

Saturday, June 16th, 2018

Online commerce has become an extremely important sales driver in the last few years. E-commerce sales will skyrocket to $2.86 trillion in 2018, making up 11.5% of annual retail spending. This fact clearly suggests it’s a huge piece of market share that you just have to utilize in order to increase the sales of your […]

5 tips for writing marketing emails that work

Saturday, January 27th, 2018

In our always-online, always-connected world, the marketing cold call is becoming relegated to history. These days, many of us turn to email or other forms of social messaging to develop new business relationships or seek new partnerships. When done properly, the “cold email” can work wonders in our small business marketing. But, like the cold […]

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