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New survey reveals the most annoying phrases used in business emails

Saturday, January 18th, 2020

Recently, Perkbox Insights conducted a survey to find out what phrases people liked to see in email communication, and which ones rankled. Why does this matter? Well, 73% of respondents said that email was their business communication method of choice! According to the survey, “Hi” and “Kind regards” are the best ways to start and […]

What makes a good marketing strategy?

Saturday, November 9th, 2019

The 4Ps of marketing – Product, Price, Promotion, and Place – were classified by E. Jerome McCarthy, a marketing professor from Michigan State University, in 1960. But are the 4Ps still relevant and useful for small business owners? What should your marketing focus on? Product Today, customers are rarely looking for just a product – […]

The 7 rules of creating market segments

Saturday, August 10th, 2019

In order to make better use of your marketing dollars, we recommend that you narrow down your market into specific customer groups (anywhere from one to four groups) that will be most profitable and accessible to target. Our rules for creating customer segments? Glad you asked. Essentially, your segments should be basically different from one […]

5 ways to use video in your small business marketing

Saturday, July 20th, 2019

Videos can be a valuable and effective tool in your small business’ marketing arsenal. Slick, high-quality videos are great, but using video in your small business marketing doesn’t have to break the bank. Here are five ways you can use videos in your small business marketing: Video testimonials Testimonials are a great way to show […]

Should you hire a professional to create your marketing plan?

Saturday, April 13th, 2019

As we love telling entrepreneurs, a well-researched marketing strategy is critical. Without proper marketing planning and consideration, you could end up selling to the wrong group of people, setting your pricing way off-base, or exposing critical flaws that could hinder your small business. So, can you create this yourself, or should you hire outside help […]

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