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The 7 rules of creating market segments

Saturday, August 10th, 2019

In order to make better use of your marketing dollars, we recommend that you narrow down your market into specific customer groups (anywhere from one to four groups) that will be most profitable and accessible to target. Our rules for creating customer segments? Glad you asked. Essentially, your segments should be basically different from one […]

5 ways to use video in your small business marketing

Saturday, July 20th, 2019

Videos can be a valuable and effective tool in your small business’ marketing arsenal. Slick, high-quality videos are great, but using video in your small business marketing doesn’t have to break the bank. Here are five ways you can use videos in your small business marketing: Video testimonials Testimonials are a great way to show […]

Should you hire a professional to create your marketing plan?

Saturday, April 13th, 2019

As we love telling entrepreneurs, a well-researched marketing strategy is critical. Without proper marketing planning and consideration, you could end up selling to the wrong group of people, setting your pricing way off-base, or exposing critical flaws that could hinder your small business. So, can you create this yourself, or should you hire outside help […]

All about the 10 components of a marketing plan

Saturday, December 1st, 2018

Last week, we introduced you to the 10 key components of a marketing plan. Each are important, and deserve time and consideration. Details of the 10 components of a marketing plan Marketing Strategy How will your marketing plan support your business goals? Before you start developing your marketing plan, you need to have a very […]

Changing your mindset about selling

Saturday, July 7th, 2018

As all entrepreneurs know, selling is important! After all, how can you succeed if you’re not selling your product or service to new and existing customers? No matter your business, selling is at the heart of it. But how do you actually close a sale? What is the best way to ask for business? It […]

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