3 ways to help your business stand out

3 ways to help your business stand out

Many start-ups and established businesses alike have one common concern: How do I help my business stand out from my competitors? In a crowded market, it’s important to find sustainable strategies to differentiate your business from others. Here are 3 ways you can help your small business stand out from your competitors. 1) Identify as specific a niche as you can Many entrepreneurs identify their…

brand trust

How to communicate brand trust through your marketing material

There are many things that are hard to communicate in ads because they can’t really be measured – the reason why your customers should trust you is one of those things. Being able to communicate brand trust through your marketing material is very important. After all, you often get one shot to make an impression on your prospective customer or client, and you shouldn’t depend…

How to market your business with a limited budget

Whether you’re just starting your small business or are trying to keep money coming in the door during these difficult times, you’d probably love to not have to shell out the big bucks for marketing. Luckily, GoForth’s CEO and Founder Leslie McGeough has some tips to help! As one of our GoForth Experts, she was asked how to generate awareness of a new business on…

New survey reveals the most annoying phrases used in business emails

Recently, Perkbox Insights conducted a survey to find out what phrases people liked to see in email communication, and which ones rankled. Why does this matter? Well, 73% of respondents said that email was their business communication method of choice! According to the survey, “Hi” and “Kind regards” are the best ways to start and end an email, while “Hey” and “Best” were among the…

What makes a good marketing strategy?

The 4Ps of marketing – Product, Price, Promotion, and Place – were classified by E. Jerome McCarthy, a marketing professor from Michigan State University, in 1960. But are the 4Ps still relevant and useful for small business owners? What should your marketing focus on? Product Today, customers are rarely looking for just a product – they’re looking beyond the product itself, and to solutions. It’s…