7 Ways to Promote Your E-commerce Product without Being Salesy

By GoForth Guest Blogger | June 16, 2018

Online commerce has become an extremely important sales driver in the last few years. E-commerce sales will skyrocket to $2.86 trillion in 2018, making up 11.5% of annual retail spending. This fact clearly suggests it’s a huge piece of market share that you just have to utilize in order to increase the sales of your products.

But how exactly can you do it? The competition in this field is harsh and you need to indulge customers without being too salesy in your promotional activities. Contemporary consumers don’t want you to manipulate or persuade them. Instead, they want to feel appreciated as your partners in a long-term relationship.

You need to approach prospects delicately and keep them informed about your products. The goal is to educate them and improve their knowledge about the brand. This way, customers can compare different items and analyze prices, quality, or special offers.

After all, the whole idea behind content marketing is to strengthen relationships with your clients. Content creators write blog posts, shoot product tutorials, publish images and live videos to get the followers acquainted with their products and services or with a company in general.

It’s a well-known and two-fold principle of infotainment. This sort of promotion essentially has two objectives:

  1. To enlighten and instruct customers so they can understand and use products to the fullest extent.
  2. To keep followers amused and entertained. This is a more human side of the business and it’s always less formal than the first objective.

Besides infotainment, online commerce marketers use many other tricks to grab the attention of potential customers. There are dozens of psychological triggers that can successfully influence the feelings and behavior of an average shopper.

But it is very important to learn how to make a balance between promotional and educational e-commerce activities. The easiest way to avoid mistakes is to follow the old 80/20 rule. Namely, your online content should stay informative in 80% of cases, while it can promote sales directly in not more than 20% of situations. This may sound like a complicated endeavor, but it’s actually much easier once you really start thinking about it.

The most important thing is to find a good e-commerce manual and follow instructions. Online sales specialists at College Paper designed a data-driven infographic to show you 7 ways to promote your e-commerce product without being salesy.

7 Ways to Promote Your E-commerce Product without Being Salesy

Lucy Benton is a marketing specialist, business consultant and helps people to turn their dreams into the profitable business.  Now she is writing for marketing and business resources. Also Lucy has her own blog Prowritingpartner.com where you can check her last publications. If you’re interested in working with Lucy, you can find her on  Twitter.

Share this post:

Topics: Entrepreneurial Inspiration, Small Business Tips and Advice | No Comments »

What’s the difference between a franchise and a chain?

By Samantha Garner | June 9, 2018

small business franchise

To many, chains and franchises can seem the same. However, they are quite different from one another. Here’s how to tell the difference between a franchise and a chain:

Characteristics of a franchise

Franchises are one pathway into entrepreneurship. With a franchise, a franchisee (the entrepreneur), buys the right to market and sell certain products and services from a franchisor (the person who owns the overall franchise) through a legal agreement. Fees and a share of the income are then paid to the franchisor over a specific period of time. The franchisee is in charge of operations, finances and HR for their specific location of the business.

There are several types of franchise agreements, all with different responsibilities, purchases, policies, procedures and rights. These terms are often outlined in the agreement and operation manual to make sure the franchise as a whole is consistent – a very important thing in franchising!

Examples of a franchise

Most of us think of fast food when we think of franchise. However, lots of industries that have them, including automotive, real estate, accommodations, business services and retail. Tim Hortons, 7-Eleven, and RE/MAX Canada are all examples of a franchise.

Want to know more? Check out our blog post about the perks and snags of franchising.

Characteristics of a chain

A chain is a business that’s usually under one main corporate ownership, which opens and operates locations itself. This is the vital difference from a franchise. Franchise locations each have different owners, reporting to the main franchisor. But each chain location doesn’t have a different owner – each chain location is owned by the corporate office.

Examples of a chain

Some popular examples of Canadian chain restaurants and stores are Mark’s Work Wearhouse, Swiss Chalet, and Sobeys.

Share this post:

Topics: GoForth Institute Small Business Training, Small Business Tips and Advice | No Comments »

How to recover emotionally from business failure

By Samantha Garner | June 2, 2018

small business conversation

Of the 150,000 small businesses that start in Canada every year, only half will see their fifth birthday. Failure in some form is experienced by all entrepreneurs at some point. It may be a fairly minor setback, or it may be a more major deal. In any case, it can take a toll on your wellbeing.

However, you don’t have to go it alone! Failure can be a tough pill to swallow, but one of our GoForth Experts has some advice for how to bounce back emotionally.

Best of luck in your entrepreneur journey, in any form it takes!

Share this post:

Topics: Entrepreneurial Inspiration, GoForth Institute Small Business Training, Small Business Tips and Advice | No Comments »

Entrepreneurial inspiration from Oprah Winfrey

By Samantha Garner | May 26, 2018

You know you are on the road to success if you would do your job, and not be paid for it - Oprah Winfrey

At GoForth, we’ve designed our industry-leading small business training to help you ensure you do get paid. We love when entrepreneurs make money! However, we thought this quote from Oprah Winfrey was an interesting metric to help you gauge your passion for your small business.

It’s estimated that about 60% of new business ideas are related to the entrepreneur’s hobby. Passion for what you do is vital, especially for a journey as complicated as entrepreneurship!

Read our ways you can turn your hobby into a great small business.

Share this post:

Topics: Business Quotes, Entrepreneurial Inspiration, GoForth Institute Small Business Training, Small Business Tips and Advice | No Comments »

Small business blog posts we liked this week

By Samantha Garner | May 19, 2018

We hope you enjoy these four small business blog posts and articles we found interesting this week. Did you read anything you’d like to share? Let us know in the comments!

Share this post:

Topics: Entrepreneurial Inspiration, Entrepreneurship News, Small Business Tips and Advice | No Comments »

« Previous Entries Next Entries »