Whether you’re just starting your small business or are trying to keep money coming in the door during these difficult times, you’d probably love to not have to shell out the big bucks for marketing.
Luckily, GoForth’s CEO and Founder Leslie McGeough has some tips to help! As one of our GoForth Experts, she was asked how to generate awareness of a new business on a limited budget. A few of her top tips were:
- Get creative with social media. For example, post a behind-the-scenes Instagram video, or do a Facebook Live Q&A.
- Partner with related, complimentary businesses to offer bundled services.
- Investigate influencer marketing.