If your small business is doing okay, all things considered, during the current COVID-19 pandemic, you may be wondering how you can help others in your community. Here are some ideas:
- Can your small business utilize its unique difference to help others? For example, an event planning business is ideally suited to organize a virtual charity fundraiser. Your restaurant can make videos featuring step-by-step recipes using pantry staples. Fitness coaches can host live classes online. Bakeries can deliver yummy treats to those who need a little pick-me-up. Get creative!
- Look for ways you can continue to support your employees and keep them safe during this time, when they may be feeling high amounts of job insecurity. For example, you can offer paid sick leave or bonuses, connect them with community resources, or make sure their telecommuting situation is working as smoothly as possible. If your employees are still coming into a physical workspace, ensure sanitation and social distancing practices are top-notch.
- If your business is continuing to operate in a limited capacity, ensure you have proper safety and hygiene procedures in place for your customers. Not only will you help slow the spread of the virus, but you’ll be showing your customers you care about them.
- Support other businesses as often as possible. For example, move your Friday team lunches online, and offer employees restaurant gift cards so they can have their lunch delivered.
- Reach out to your customers and community in unique and fun ways. For example, maybe your purse design business can host a Q&A hour on Instagram Live or Facebook Live, where people can ask questions and get to know you and each other.
Here are some other ideas we saw in small business blog posts and articles:
- Creative Ways Companies Are Giving Back During The COVID-19 Crisis at Fortune
- How Businesses Can Help Society Navigate COVID-19 at Network for Business Sustainability