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Examples of secondary market research

By Samantha Garner | June 13, 2015

secondary-market-researchAs we discussed last week, primary market research involves getting data straight from its source.

This differs from secondary market research, which involves relying on research conducted by someone else, like other businesses or governmental agencies.

Here are some examples of secondary market research sources

  • Census data collected by the government
  • Other population demographics collected by municipal, provincial or federal government agencies
  • Reports issued by research institutions
  • News reports
  • Academic journals
  • Newsletters
  • Magazines and newspapers
  • Pamphlets
  • Encyclopedias
  • Financial statements and reports
  • Legal documents
  • Universities, colleges, and technical institutions
  • Business directories
  • Professional associations or unions (including business associations)
  • Records and reference materials located in public or private libraries
  • Banks
  • Demographics and market research compiled by businesses and media outlets about their clients or audience

For further reading, check out our blog post about when to use secondary market research.

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Topics: Small Business Tips and Advice | 5 Comments »

5 Responses to “Examples of secondary market research”

  1. Import export sourcing Says:
    July 18th, 2017 at 7:25 am

    Nice article on secondary research

  2. jim Says:
    November 8th, 2018 at 4:23 am

    very useful thank

  3. jim Says:
    April 2nd, 2019 at 4:21 am

    Can a website be another example.

  4. Samantha Garner Says:
    April 2nd, 2019 at 9:13 am

    Hi Jim. It depends on the website! If it’s an official website such as a governmental or academic one, sure. If it’s a business or “just for fun” website created by a person like you or me, it’s always best to look for cited sources before taking any statements into account.

  5. The design challenge – design challenge kmk1313 Says:
    May 10th, 2019 at 11:59 am

    […] Garner, S. (2015, June 13). Examples of secondary market research | GoForth Institute | Canadian Entrepreneur Training. Retrieved from http://canadianentrepreneurtraining.com/examples-of-secondary-market-research/ […]

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