Small Business Tips and Advice

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How to spot franchise fraud

Saturday, October 20th, 2018

Franchising can be a relatively low-risk pathway into entrepreneurship – they get support and direction from the franchisor, and follow the structures laid out by the franchisor. However, sometimes, a franchise opportunity can seem too good to be true. Not all franchises are created equal, and you can’t necessarily buy into any franchise and wait for […]

GoForth Founder & President Leslie McGeough on Startup Canada Podcast

Saturday, October 13th, 2018

GoForth’s President and Founder Dr Leslie McGeough was proud to be featured in a recent Startup Canada Podcast episode. Host Rivers Corbett talks to Leslie about her journey from academia to entrepreneurship and how she’s working to educate entrepreneurs around the world. Here are some highlights: “I spent fifteen years in the trenches teaching and […]

How to research your customers

Saturday, October 6th, 2018

Who will you be selling to? Selling to everyone is highly discouraged, since everyone has different wants and needs. Instead, it’s best to decide on target markets – groups of customers who share similar characteristics that you can market to more effectively. It’ll save you time and money, reduce headaches from trying to please large […]

The six types of entrepreneurs

Saturday, September 29th, 2018

There are many types of entrepreneurs in Canada, and we like to think of it as a spectrum of activity. Are you already in business and curious what other entrepreneurs like you are up to? Are you thinking of getting into business and wondering what your options are? These are six of the more common […]

Small business blog posts we liked this week

Saturday, September 22nd, 2018

We hope you’re enjoying the first few days of fall in Canada. Why not cozy up to these entrepreneurship articles we’ve recently enjoyed? This real estate company figured out a simple way to offer the homeless a house and a job at Fast Company 5 reasons to move to a cloud-based accounting system at Small Business […]

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