Small Business Tips and Advice

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Using the Empathy Map to understand your customers

Saturday, March 16th, 2019

Last week, we talked about the Empathy Map, a fantastic tool that helps you truly understand your customers, so you can more accurately deliver a product or service they’ll love. This week, we’ll dive a bit further into the Empathy Map. The empathy map has seven quadrants: 1. Who are we empathizing with? Briefly define […]

The Empathy Map and entrepreneurship

Saturday, March 9th, 2019

We use the term empathy in business to reflect our understanding of our customers – who they are, what they like and don’t like, what motivates them to buy something or not, and what pains we can solve for them. Why is empathy important in business? When we show empathy for our customers, we understand […]

Small business blog posts we liked this week

Saturday, March 2nd, 2019

From AI to authenticity, here are some of the small business blog posts and articles we’ve enjoyed lately. Got any of your own to share? How To Work From Home at Forbes AI Is Disrupting Freelancing: Here’s How You Can Thrive at Entrepreneur 5 lessons accountants can learn from tech startups at Accounting Today Authenticity: […]

5 ways you can be a great leader in your business

Saturday, February 23rd, 2019

If your small business has employees, you’ve likely wondered how you can be a better leader. After all, studies have shown that 79% of employees don’t feel their work is strongly valued, and 55% would leave their current organization for one that better recognizes their contributions. So, knowing how important employee happiness is, how can […]

Target market analysis for small businesses

Saturday, February 16th, 2019

Many entrepreneurs are so excited about their idea that they think everyone else will be too. However, that’s just not the case. Don’t fall into the trap of thinking “Everyone will buy my product!” or “I’ll find my clients as I go along!” This can spell failure for a new business. Finding your target market […]

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