Small Business Tips and Advice

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Using videos in small business marketing

Saturday, February 25th, 2017

Do you use videos as part of your small business marketing strategy? If not, you may be missing out on a valuable and effective marketing tool that your customers will respond to very positively. Here are three ways you can use videos in your small business marketing: An explainer video As the name suggests, an […]

Figuring out your business’ cost of goods sold (COGS)

Saturday, February 11th, 2017

Cost of good sold, or COGS is the price you paid to acquire the products that you’ll sell to your customers in retail/wholesale businesses, or the cost of the raw materials, labour and supplies in manufacturing businesses. It’s important to know your cost of goods sold so that you can better understand your business – your profits, and […]

All about industrial design, integrated circuit topographies, and trade secrets

Saturday, January 28th, 2017

Along with starting your own business from scratch; buying into a franchise; creating a family-owned business; and buying an existing business, licensing your product idea is one pathway into entrepreneurship. Patents, copyrights, and trademarks are three of the better-known forms of intellectual property protection for a small business. Today, we’re going to look at three […]

7 types of entrepreneurs

Saturday, January 21st, 2017

Entrepreneurship isn’t a one-size-fits all model. There are different kinds of small businesses, and there are different kinds of entrepreneurs. Below is a list of the seven most common types of entrepreneurs. Which type – or combination of types – are you? 1) Home-based Home-based entrepreneurs are self-employed. They run their business alone or with just a […]

When is a business idea a business opportunity?

Saturday, January 14th, 2017

Did you know venture capital investors reject about 98% of the business ideas pitched to them? That means that for every 100 great new business ideas we might come up with, only two are likely to be business opportunities. Yikes! A great business idea doesn’t automatically ensure a good business opportunity. So, how can you tell the […]

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