Small Business Tips and Advice

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7 Ways Your Ecommerce Start Up Can Combat Cart Abandonment

Saturday, March 18th, 2017

Your online shopping cart is an indicator of purchase intent. It shows what visitors to your ecommerce site are interested in. But it’s also a place to learn what stops them from making a purchase. When someone selects an item from your store and places it in the cart, it’s a great feeling. It’s exciting […]

2017 tax tips for Canadian small businesses

Saturday, March 4th, 2017

Tax season is upon us, and many small businesses owners around Canada are busy getting their financial ducks in a row. At GoForth, we know tax time can be stressful or confusing, so we’ve compiled some tax-related blog posts that will hopefully shed some light on this topic for you. Accounting records that small business […]

Using videos in small business marketing

Saturday, February 25th, 2017

Do you use videos as part of your small business marketing strategy? If not, you may be missing out on a valuable and effective marketing tool that your customers will respond to very positively. Here are three ways you can use videos in your small business marketing: An explainer video As the name suggests, an […]

Figuring out your business’ cost of goods sold (COGS)

Saturday, February 11th, 2017

Cost of good sold, or COGS is the price you paid to acquire the products that you’ll sell to your customers in retail/wholesale businesses, or the cost of the raw materials, labour and supplies in manufacturing businesses. It’s important to know your cost of goods sold so that you can better understand your business – your profits, and […]

All about industrial design, integrated circuit topographies, and trade secrets

Saturday, January 28th, 2017

Along with starting your own business from scratch; buying into a franchise; creating a family-owned business; and buying an existing business, licensing your product idea is one pathway into entrepreneurship. Patents, copyrights, and trademarks are three of the better-known forms of intellectual property protection for a small business. Today, we’re going to look at three […]

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