Small Business Tips and Advice
« Previous EntriesUnderstand your customer to successfully market your small business
Friday, September 3rd, 2010“I’m starting a social media consulting business – I want to sell my services to other businesses. Can you give me some clear selling strategies that I should use?” Put yourself in the shoes of your potential customer – what do you think they need to know about you and your company to buy from [...]
Tip of the Month: Working from Home
Wednesday, September 1st, 2010It sounds like the holy grail of employment options. Whether you’re working from home one or two days a week or self-employed with a home based business, working from the house sounds appealing for most people. Think about it. There’s no commute, you’ll save time and gas money, you don’t need to get dressed up, [...]
Entrepreneurs play a critical role in developing countries
Thursday, August 19th, 2010In GoForth Institute’s August newsletter, we examine the role of entrepreneurs in developing countries and what obstacles they must overcome. Entrepreneurs are vital to ensuring the sustainable success of their communities. However, in developing countries, they must contend with lack of access to funding, lack of small business education and lack of supportive infrastructure. But [...]
CRM software is not created equal
Friday, August 13th, 2010When it comes to customer relationship management – or CRM – you need to be organized and on the ball. In this day and age, we turn to technology solutions more often to help us in our businesses. At GoForth Institute, we love technology, but can’t stress enough how important it is to plan first, [...]
Tip of the Month: Small Business Record Keeping
Thursday, August 12th, 2010This month’s topic might be more of an obvious reminder, but following this tip can save you plenty of time, stress and money in the long run. Keeping up with your paperwork, specifically your financial records and statements, on a monthly basis (or more often if you have a high volume of transactions) will provide [...]
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