GoForth Institute Small Business Training

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How to research your customers

Saturday, October 6th, 2018

Who will you be selling to? Selling to everyone is highly discouraged, since everyone has different wants and needs. Instead, it’s best to decide on target markets – groups of customers who share similar characteristics that you can market to more effectively. It’ll save you time and money, reduce headaches from trying to please large […]

The six types of entrepreneurs

Saturday, September 29th, 2018

There are many types of entrepreneurs in Canada, and we like to think of it as a spectrum of activity. Are you already in business and curious what other entrepreneurs like you are up to? Are you thinking of getting into business and wondering what your options are? These are six of the more common […]

Who should your small business’ founders be?

Saturday, September 15th, 2018

The decision of who should comprise your founding team is an essential one for entrepreneurs. After all, it’s been said that venture capitalists and angel investors would rather invest in a first-rate team with a second-rate idea than in a second-rate team with a first-rate idea. It’s very important for the success of your small […]

Lean start-up: Is it time for your small business to pivot?

Saturday, September 8th, 2018

Launching a new business has always been a hit-or-miss proposition. According to the decades-old formula, you write a business plan, pitch it to investors, assemble a team, introduce a product, and start selling as hard as you can. And somewhere in this sequence of events, you’ll probably suffer a fatal setback. The odds are not […]

Is entrepreneurship really for you? Here’s how to find out

Saturday, September 1st, 2018

Entrepreneurship is a great dream for many Canadians. But the reality is, many Canadians are not ready for it – and that’s okay! It may be that you might be ready for it later on, after life circumstances change or you take small business training to learn the skills you don’t have yet. How can […]

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