GoForth Institute Small Business Training

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Running a successful family business with non-family employees

Saturday, March 10th, 2018

Approximately 80% of all businesses in Canada are family-owned and operated. It’s a popular form of small business, but of course, not all of those businesses are solely staffed by family. In fact, family businesses often experience a high turnover rate of employees outside of the family. How can your family business maintain its welcoming and […]

Is your investor right for your business?

Saturday, March 3rd, 2018

Approaching venture capital or angel investors is never easy, and getting interest in your small business can be exciting. However, not all investors are created equal. It’s vital to ensure that your potential investor is actually a good fit for your business – and will help rather than hinder. Here are some things to look […]

5 tips for writing marketing emails that work

Saturday, January 27th, 2018

In our always-online, always-connected world, the marketing cold call is becoming relegated to history. These days, many of us turn to email or other forms of social messaging to develop new business relationships or seek new partnerships. When done properly, the “cold email” can work wonders in our small business marketing. But, like the cold […]

The components of a business model

Monday, December 18th, 2017

As we discussed in our last post, a business model is a blueprint for the business, outlining how you’re going to run your business, and how you’re going to make money. It’s made up of five elements: Business concept Value chain position Calculating customer value Revenue sources and cost drivers Competitive advantage Let’s take a closer […]

The difference between a business model and a business plan

Saturday, December 9th, 2017

When you’re getting ready to start your small business, you want to create as solid a foundation as you can – and that involves education and planning. You might have heard that you should start with a business plan, or a business model. That’s great! But what are they, exactly, and how are they different […]

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