GoForth Institute Small Business Training

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3 social media ideas to increase conversion

Saturday, September 19th, 2020

You’ve been diligent about keeping active on relevant social media channels, making sure your content is top-notch, valuable, and engaging to your audience. But how can you use it to increase conversion? When your goal is to drive traffic to a landing page, online shop, or signup form, here are some social media ideas to […]

6 of the most important business skills

Saturday, September 12th, 2020

At GoForth, we created our small business skills training after surveying 200 successful Canadian entrepreneurs. We asked them which business skills made the difference between success and failure. Here are six of the top skills Canadian entrepreneurs told us are vital to know, and which ones they were surprised they didn’t know. 1) How to […]

What is brand delivery?

Saturday, August 29th, 2020

Once you’ve created a great branding strategy, it’s time to express it in everything your business does – marketing, design, customer experience, everything. Giving customers what they expect One of the most important requirements of brand delivery is consistency. Be sure to reference your brand pillars and promises often to make sure you’re communicating them […]

Creating your brand pillars

Saturday, August 22nd, 2020

Brand pillars are the most important attributes and principles that you want communicated through your brand — essentially who you are and what you stand for. Examples of brand pillars For example, a consulting company may base their brand on pillars like Quality, Experts, and Partners. This company would make every effort to ensure that […]

How your small business can adapt to the post-coronavirus world

Saturday, August 8th, 2020

In Canada, many regions and provinces are easing pandemic restrictions, and some small businesses are opening up more. Here are some ways that businesses can adapt to our new world, and implement changes moving forward. Investigate online and contactless options During the COVID-19 pandemic, contactless delivery, pickup, and payment options helped many small businesses keep […]

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