GoForth Institute Small Business Training

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What makes a good marketing strategy?

Saturday, November 9th, 2019

The 4Ps of marketing – Product, Price, Promotion, and Place – were classified by E. Jerome McCarthy, a marketing professor from Michigan State University, in 1960. But are the 4Ps still relevant and useful for small business owners? What should your marketing focus on? Product Today, customers are rarely looking for just a product – […]

Free downloadable one-page business plan template

Saturday, October 12th, 2019

A business plan is the design and construction plan for a great small business. If you wanted to build a house, you wouldn’t walk over to an empty lot and just start nailing boards together. You’d follow a blueprint that tells everyone what the finished product should look like and how to build the home. […]

How can you find a great location for your business?

Saturday, October 5th, 2019

Finding the best location for your small business is a very important task, and there are a lot of things that go into it. From accessibility, to nearby competition, to parking, and more – your location can and will impact your daily business life. Free downloadable location checklist To help you organize your search and […]

Creativity and entrepreneurship

Saturday, September 28th, 2019

When you think of creativity, do you think of artists or musicians or writers? It’s true that people following artistic pursuits are creative – but every entrepreneur can be creative too! Creativity and entrepreneurship At GoForth, we define creativity as the ability to view the world in new ways, to find hidden patterns, to make […]

10 High-growth business ideas

Saturday, September 7th, 2019

Most small businesses start with a great idea, and sometimes that great idea comes from trends in the world around us. Looking at what’s trending in society, our economy, technology, and government regulations, we think businesses in these areas will grow in the next 10 years. Maybe you’ll find some inspiration here! Nanotechnology The science […]

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