How to find out if you’re ready to become an entrepreneur

am i an entrepreneur

Entrepreneurship is a great dream for many Canadians. And with the recent pandemic changing the world of work, many of us have been somewhat forced into starting a side business or freelancing to help make ends meet.

The reality of entrepreneurship is hard, and many Canadians aren’t ready for it – and that’s okay! You may be ready for it later on, after life circumstances change or small business training teaches you the necessary skills you don’t have yet.

How can you find out if you’re ready to be an entrepreneur?

Download GoForth’s free Self-Assessment for Entrepreneurs to see if now is a good time to start your small business journey. We can’t predict if you’ll be a success, but taking an honest look at your situation right now will help you figure out your odds. Take your time and do as much research and training as you can before you strike out on your own – it may make all the difference to your success.

Best of luck!

Share this post:

Entrepreneurship in 2020, and hope for 2021

2020 was a rollercoaster of a year for small business. If anything, it’s taught us just how important it is to look out for each other. At GoForth, we’ve been humbled by those who care for others, and honoured by innovative people who pivoted their focus to bring solutions and help to the public.

Whatever your life looks like right now, we thank you for sticking with us, and we applaud your efforts to keep going. It was difficult for everyone, but the entrepreneurship community in Canada is resilient and supportive, and we’re proud to be a part of it.

To that end, we wanted to share some of our favourite 2020 blog posts, that we hope will be helpful going into 2021:

From all of us at GoForth, thank you.

Share this post:

How small businesses can give back this holiday season

customer satisfaction measurement

It’s no secret that this holiday season will be a tougher one for many people than before. But small businesses have a unique opportunity to help their communities this year. Here are some ways small businesses can give back this holiday season, whatever your budget.

  • Support other businesses as often as possible, both personally and on behalf of your small business.
  • Donate, whether it’s monetarily or via the goods your business makes or service you perform.
  • Show your employees a little extra love, whether it’s more holiday time off or gift cards to use at local businesses in the new year.
  • Investigate charity events your business can sponsor or participate in.
  • Consider giving away a service or resource that you might normally charge for. As an example, your photography business may post a series of “Photography Lighting Hacks” videos on YouTube or Instagram. This could have a ripple effect – maybe another small business just needs great, well-lit product photos for their website but can’t afford to hire a professional.
  • Signal boost other businesses. Make a point of highlighting the other small businesses in your area or indirect competitors in your industry. Word of mouth is a powerful thing!
  • Give referrals to other service providers as often as possible.
  • Collaborate with other businesses to offer bundled services or products. This can help promote related businesses and perhaps introduce them to potential customers who weren’t familiar with them.
  • Show your gratitude. This one might sound overly simple, but sometimes just hearing that someone out there cares can go miles in sustaining an entrepreneur’s determination.

Do you have any other suggestions that we might have missed?

Share this post:

How to market your business with a limited budget

marketing on a limited budget

Whether you’re just starting your small business or are trying to keep money coming in the door during these difficult times, you’d probably love to not have to shell out the big bucks for marketing.

Luckily, GoForth’s CEO and Founder Leslie McGeough has some tips to help! As one of our GoForth Experts, she was asked how to generate awareness of a new business on a limited budget. A few of her top tips were:

  • Get creative with social media. For example, post a behind-the-scenes Instagram video, or do a Facebook Live Q&A.
  • Partner with related, complimentary businesses to offer bundled services.
  • Investigate influencer marketing.

Click here for more of Leslie’s list of affordable marketing ideas!

Share this post:

Ideas for virtual networking

virtual online networking

This year’s pandemic has changed almost everything about doing business, not least of all networking. Once a mostly in-person social thing, more and more of us are having to find ways to make new connections without leaving home.

An entrepreneur’s network of personal and professional contacts is one of the key factors in success, particularly in the pre-startup period. Here are some ways you can network virtually during the pandemic.

Turn to your existing contacts

Many businesses have had to pivot and adapt since COVID-19 became a fact of life. This means that many of your existing contacts might love to hear from you. There might be a new business idea or a new connection to be made. You may be able to team up to virtually host an event for others. And it’s also just nice to be able to reconnect with someone you might not have spoken to for a while, especially when social events are no longer a viable option. After all, what is networking if not creating relationships?

Change your social media strategy

What social media channels are you using? Are they working for you, or against you? The pandemic is an ideal time to get more involved in social media. After all, many of your existing and potential customers are probably using social media more than ever. Get inspiration from those who have seen success (but don’t copy), or take training that incorporates the latest trends, news, and strategies – companies such as Later offer free webinars and videos full of good social media advice for small business owners.

Investigate virtual conferences

Many industry conferences have been cancelled due to the pandemic, but many have kept going in a virtual format. Some are specifically made for networking, while others are slightly altered versions of traditional programming. In any case, look for opportunities to chat with other attendees or engage on social media conversations around the event.

Reframe your networking perspective

Now that networking events no longer require event space, catering, and a huge budget, there are interesting opportunities available that you can take advantage of. Because everyone is accustomed to virtual events this year, you can extend your networking reach into different regions and even different countries. You may even be able to spearhead industry-specific networking events, whether it’s a small, informal information-sharing session between a handful of people, or a larger-scale, scheduled virtual event. Think of ways you can reach out and get to know people that you might not have been able to before.

Share this post: