Entrepreneurship News

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What is the Value Proposition Canvas?

Saturday, October 27th, 2018

The Value Proposition Canvas helps us to systematically understand what customers want and to create products and services that perfectly match their needs. It collects customer information about their needs and requirements which allows a more effective design of your products and services, and ultimately your business model. Eventually, this should lead to sales and profitability and much less time wasted on developing ideas that customers may not be interested in.

How to spot franchise fraud

Saturday, October 20th, 2018

Franchising can be a relatively low-risk pathway into entrepreneurship – they get support and direction from the franchisor, and follow the structures laid out by the franchisor. However, sometimes, a franchise opportunity can seem too good to be true. Not all franchises are created equal, and you can’t necessarily buy into any franchise and wait for […]

GoForth Founder & President Leslie McGeough on Startup Canada Podcast

Saturday, October 13th, 2018

GoForth’s President and Founder Dr Leslie McGeough was proud to be featured in a recent Startup Canada Podcast episode. Host Rivers Corbett talks to Leslie about her journey from academia to entrepreneurship and how she’s working to educate entrepreneurs around the world. Here are some highlights: “I spent fifteen years in the trenches teaching and […]

Small business blog posts we liked this week

Saturday, September 22nd, 2018

We hope you’re enjoying the first few days of fall in Canada. Why not cozy up to these entrepreneurship articles we’ve recently enjoyed? This real estate company figured out a simple way to offer the homeless a house and a job at Fast Company 5 reasons to move to a cloud-based accounting system at Small Business […]

Lean start-up: Is it time for your small business to pivot?

Saturday, September 8th, 2018

Launching a new business has always been a hit-or-miss proposition. According to the decades-old formula, you write a business plan, pitch it to investors, assemble a team, introduce a product, and start selling as hard as you can. And somewhere in this sequence of events, you’ll probably suffer a fatal setback. The odds are not […]

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