Entrepreneurial Inspiration

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Using the Empathy Map to understand your customers

Saturday, March 16th, 2019

Last week, we talked about the Empathy Map, a fantastic tool that helps you truly understand your customers, so you can more accurately deliver a product or service they’ll love. This week, we’ll dive a bit further into the Empathy Map. The empathy map has seven quadrants: 1. Who are we empathizing with? Briefly define […]

The Empathy Map and entrepreneurship

Saturday, March 9th, 2019

We use the term empathy in business to reflect our understanding of our customers – who they are, what they like and don’t like, what motivates them to buy something or not, and what pains we can solve for them. Why is empathy important in business? When we show empathy for our customers, we understand […]

5 ways you can be a great leader in your business

Saturday, February 23rd, 2019

If your small business has employees, you’ve likely wondered how you can be a better leader. After all, studies have shown that 79% of employees don’t feel their work is strongly valued, and 55% would leave their current organization for one that better recognizes their contributions. So, knowing how important employee happiness is, how can […]

Should you call it quits in your small business?

Saturday, February 2nd, 2019

At GoForth Institute, we’re all entrepreneurs too, and most of us have been business owners more than once. Entrepreneurship is a rewarding journey, but it’s also got its fair share of failures and struggles. Obviously, we want you to love what you do, but like the song says – sometimes love just ain’t enough. If […]

Get out of the building – get to know your customers

Saturday, January 19th, 2019

When we last talked about Lean Start-up, we discussed how you’ll need to create a minimum viable product, or MVP – a basic version of your product that early customers can give feedback on. Then, you develop based on measurement and learning. So now, it’s time to talk about getting that feedback, and what to do […]

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