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Creating a strong value proposition

Saturday, April 20th, 2019

What makes your business unique and desirable to your target market? If you’re not sure, you won’t be able to tell your customer why they should do business with you. You need a value proposition. A value proposition is a concise statement that outlines how your products or services deliver value to your customers, and […]

Should you hire a professional to create your marketing plan?

Saturday, April 13th, 2019

As we love telling entrepreneurs, a well-researched marketing strategy is critical. Without proper marketing planning and consideration, you could end up selling to the wrong group of people, setting your pricing way off-base, or exposing critical flaws that could hinder your small business. So, can you create this yourself, or should you hire outside help […]

Small business blog posts we liked this week

Saturday, April 6th, 2019

From security concerns to workplace culture lessons, here are some of the business blog posts and articles we’ve enjoyed reading lately. Have any to share? Let us know in the comments! Fortnite hack highlights broad spectrum of security threats from Carbonite 7 Steps to Eliminating Online Event Registration Problems from ePly 10 Myths About Workplace […]

How exactly do you measure customer satisfaction?

Saturday, March 30th, 2019

As a small business owner, you know that delivering an outstanding customer experience is one of the most important things you can do to be successful. But – how exactly do you measure customer satisfaction? Here are a few common customer experience metrics Net Promoter Score (NPS): The NPS is an index that ranges from […]

How to define the customer experience (CX)

Saturday, March 23rd, 2019

What exactly is customer experience (CX) and why is it so important? Customer experience is the sum of all experiences a customer has with your business, either during one transaction or over the lifetime of your relationship. Customers receive some kind of experience when dealing with your business, ranging from negative to positive. A company’s […]

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