You’ve been diligent about keeping active on relevant social media channels, making sure your content is top-notch, valuable, and engaging to your audience. But how can you use it to increase conversion?
When your goal is to drive traffic to a landing page, online shop, or signup form, here are some social media ideas to increase conversion.
1) Make your landing pages mobile and user-friendly
Did you know that 69% of internet users use their phones for product research? Or that mobile web traffic accounts for approximately 53% of worldwide traffic? Making your landing pages mobile-friendly and as simple as possible will help deliver a great experience for mobile users – and can encourage them to investigate your business further. Focus on visuals, ease of use, and a clean, minimal design.
2) Keep your branding consistent all the way through your sales funnel
Imagine you’re scrolling through your feed and an ad from one of your favourite businesses catches your eye. You click on it, only to see a landing page that looks completely different from that initial ad. How many of you would assume you somehow ended up on the wrong page and leave? Keep your brand pillars in mind in every stage of the sales funnel to ensure your customers know it’s you, and to increase their confidence.
3) Try user-generated content in your social media
User-generated content, or UGC, refers to the content that’s created by a business’ followers or customers. For example, a video showing a customer using a service or a tagged Instagram or Twitter post displaying the product are forms of UGC. And, more than half of customers trust UGC over other forms of marketing. Being able to see other customers enjoying your product or service increases your business’ authenticity and trustworthiness. It’s the ultimate word-of-mouth! Check out Later’s blog post for ways to use UGC in your social media marketing strategy.
Check out GoForth’s online small business training for more great marketing tips!