Archive for November, 2019

What makes a good marketing strategy?

Saturday, November 9th, 2019

The 4Ps of marketing – Product, Price, Promotion, and Place – were classified by E. Jerome McCarthy, a marketing professor from Michigan State University, in 1960. But are the 4Ps still relevant and useful for small business owners? What should your marketing focus on? Product Today, customers are rarely looking for just a product – […]

Small business blog posts we liked this week

Saturday, November 2nd, 2019

From open offices to cannabis products, here are some of the small business articles and blog posts we found interesting this week. Do you have any you want to share? Let us know in the comments! Accelerator Centre announces Canada’s first Amazon Alexa voice technology accelerator program Canopy expects new cannabis products to hit shelves […]