Archive for June, 2019

Getting started with influencer marketing

Friday, June 28th, 2019

According to a recent study by Linqia: Influencer marketing saw explosive growth in 2016, with 86% of marketers having used the tactic, 94% of whom found it effective. Let’s look at influencer marketing, and how can your small business use it. What is influencer marketing? You’ve probably heard the term “influencer” – content creators with […]

Staying productive in the summer months

Saturday, June 22nd, 2019

It’s summer, which means you’re likely paying more attention to your barbecue and beach plans than many other things in your daily life. It’s understandable – it’s hard to concentrate on the everyday demands of entrepreneurship when the sun is shining. To help you stay on top of things and enjoy your off time guilt-free, […]

Entrepreneurial inspiration from Sheryl Sandberg

Saturday, June 15th, 2019

In 2016, Facebook COO and Leanin.org Founder Sheryl Sandberg gave a commencement speech at the University of California at Berkeley. She spoke of perseverance in life, and we thought that several of her sentiments could easily apply to small business, too. Enjoy these words of wisdom!

Understanding cash flow in a small business

Saturday, June 8th, 2019

Why is it important to understand flows of cash as they move through your small business? Even if you don’t think you have a head for numbers, not keeping an eye on your cash needs is one of the quickest routes to business failure. Here are some key things for every small business owner to […]

Download GoForth Institute’s free small business resources

Saturday, June 1st, 2019

At GoForth Institute, we take pride in staying on top of the latest developments. In 2018, we refreshed our course content in response to sea changes in business and in society. We’ve also updated our comprehensive Entrepreneur Library, featuring a wide variety of articles on topics from customer experience, to finding the break-even point, to […]