Archive for October, 2018

What is the Value Proposition Canvas?

Saturday, October 27th, 2018

The Value Proposition Canvas helps us to systematically understand what customers want and to create products and services that perfectly match their needs. It collects customer information about their needs and requirements which allows a more effective design of your products and services, and ultimately your business model. Eventually, this should lead to sales and profitability and much less time wasted on developing ideas that customers may not be interested in.

How to spot franchise fraud

Saturday, October 20th, 2018

Franchising can be a relatively low-risk pathway into entrepreneurship – they get support and direction from the franchisor, and follow the structures laid out by the franchisor. However, sometimes, a franchise opportunity can seem too good to be true. Not all franchises are created equal, and you can’t necessarily buy into any franchise and wait for […]

GoForth Founder & President Leslie McGeough on Startup Canada Podcast

Saturday, October 13th, 2018

GoForth’s President and Founder Dr Leslie McGeough was proud to be featured in a recent Startup Canada Podcast episode. Host Rivers Corbett talks to Leslie about her journey from academia to entrepreneurship and how she’s working to educate entrepreneurs around the world. Here are some highlights: “I spent fifteen years in the trenches teaching and […]

How to research your customers

Saturday, October 6th, 2018

Who will you be selling to? Selling to everyone is highly discouraged, since everyone has different wants and needs. Instead, it’s best to decide on target markets – groups of customers who share similar characteristics that you can market to more effectively. It’ll save you time and money, reduce headaches from trying to please large […]