Archive for February, 2017

Using videos in small business marketing

Saturday, February 25th, 2017

Do you use videos as part of your small business marketing strategy? If not, you may be missing out on a valuable and effective marketing tool that your customers will respond to very positively. Here are three ways you can use videos in your small business marketing: An explainer video As the name suggests, an […]

GoForth is proud to partner with Canadian organizations

Saturday, February 18th, 2017

At GoForth Institute, we’re proud to partner with nearly 100 great organizations across Canada that offer our training to their clients. Our comprehensive small business training offers fully Canadian content that’s customizable to the unique needs and market of each partner’s business environment. We’re proud to share some recent case studies that show why we love […]

Figuring out your business’ cost of goods sold (COGS)

Saturday, February 11th, 2017

Cost of good sold, or COGS is the price you paid to acquire the products that you’ll sell to your customers in retail/wholesale businesses, or the cost of the raw materials, labour and supplies in manufacturing businesses. It’s important to know your cost of goods sold so that you can better understand your business – your profits, and […]

Small business blog posts we liked this week

Saturday, February 4th, 2017

We hope you’ve had an enjoyable week of entrepreneurship. If you’re enjoying some downtime, why not relax with some small business blog posts? Courtney Khimji: Today’s Notable Young Entrepreneur at Notable.ca 3 Ways to Build A Mobile App With No Tech Skills at Entrepreneur Instagram Ads: The Complete Guide for Business at HootSuite How to […]