Archive for June, 2016

Small business blog posts we liked this week

Saturday, June 25th, 2016

If you want to learn about brand hygiene, or are curious about how small businesses can rebuild after disaster, these are two of the topics covered in some of the small business blog posts we read this week. Here they are: 6 Tips for Good Brand Hygiene at Entrepreneur How Fashion Brands Are Starting To […]

From the archives: Why is target marketing so important?

Saturday, June 18th, 2016

What’s your target market? Why does it matter? GoForth’s President Dr Leslie McGeough has this to say on the topic: My own business advisor (and everyone should have an advisor, no matter how seasoned an entrepreneur they are) once told me the field is full of white rabbits. Pick the white rabbit you can catch […]

7 tips for making a small business pitch

Saturday, June 11th, 2016

Pitching your small business to potential investors or customers can seem daunting – where do you start? What do you say? Or, it might even seem too easy – just give them all your marketing talking points from your website, right? The truth is, making a good pitch is all about research, information, and openness. […]

When to hire in your small business

Saturday, June 4th, 2016

When we interviewed successful entrepreneurs across Canada, one of the areas of difficulty they found in their businesses was the decision of when to hire employees. So – how do you know when to hire your first employees? Sum everything up in a big pros and cons list — identify what benefits an employee could […]