Archive for October, 2010

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Just one day left to get $25 off small business online training

Saturday, October 30th, 2010

Starting a small business is tougher than you may think – 1/3 of Canadian businesses cease operations within their first year. Studies have shown that this failure rate is attributed to lack of basic business skills. You can’t afford to be ill prepared, so why not let GoForth Institute teach you our 100 Essential Small […]

When to use secondary market research

Friday, October 29th, 2010

In our last post, we talked about the four types of primary market research. Secondary market research is also available to entrepreneurs looking to understand their market better – the size of their target market; the needs, attitudes and behaviours of customers; desired price points; and customer satisfaction levels What is secondary market research? Secondary […]

The four types of primary market research

Thursday, October 21st, 2010

Primary market research is a great way to gather information about your small business’ product or service idea. You might conduct market research to determine things like the size of your target market or the demand for your great product idea. Primary market research is tailored to your small business’ specific needs and can be […]

All about diversifying your small business

Friday, October 15th, 2010

In GoForth’s October newsletter, we’re talking about small business diversification. No matter how successful you are now, diversifying your small business is an important factor in sustained success. Diversification helps you increase your sales through a combination of new products and new markets. It helps keep you protected against market slowdowns or sales plateaus. Five […]

Get $25 off GoForth Institute online business training

Thursday, October 14th, 2010

Do you want to learn how to start and run a small business? For a limited time, GoForth’s 100 Essential Small Business Skills can be yours at a $25 discounted rate. Find out how how to get new customers, make sense of your finances, develop a marketing strategy – and more! Our small business training […]

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