Archive for September, 2010

How to make a great small business pitch

Friday, September 24th, 2010

GoForth Institute is excited to deliver small business training to the winner of the University of Alberta’s Perfect Pitch competition. Part of the overall prize package, the winner will receive mentoring, workshops and training in GoForth Institute’s 100 Essential Small Business Skills TM. This got us thinking about pitches, so on our Facebook page, we […]

Can entrepreneurship be taught?

Friday, September 17th, 2010

In this month’s newsletter at GoForth Institute, we’re examining the concepts of new beginnings and education – perfect for September and back-to-school time! One question we’re asking is: Can entrepreneurship be taught? At GoForth Institute, we believe in supplying entrepreneurs with basic small business skills – things such as understanding cash flow, analyzing competition and […]

Managing small business risk and uncertainty

Friday, September 10th, 2010

It’s no surprise that being an entrepreneur means opening yourself up to risk and uncertainty – you come up with a great small business idea, spend time and money planning and then hang your shingle. Every day is different and, most often, challenging. But how much risk or uncertainty can you handle? How do you […]

Understand your customer to successfully market your small business

Friday, September 3rd, 2010

“I’m starting a social media consulting business – I want to sell my services to other businesses.  Can you give me some clear selling strategies that I should use?” Put yourself in the shoes of your potential customer – what do you think they need to know about you and your company to buy from […]

Tip of the Month: Working from Home

Wednesday, September 1st, 2010

It sounds like the holy grail of employment options. Whether you’re working from home one or two days a week or self-employed with a home based business, working from the house sounds appealing for most people. Think about it. There’s no commute, you’ll save time and gas money, you don’t need to get dressed up, […]