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16 tips for choosing a small business name

By Samantha Garner | January 5, 2019

small business name tips

Your small business’ name is important, but there are a few guidelines and tips that can make the process a little easier. Here are 16 of our top tips for choosing a great small business name.

  • Keep your small business name memorable.
  • Keep your business name short.
  • Be creative, but not too out there.
  • Allow room for future growth.
  • Can your ideas fit together to form one name?
  • Use synonyms or words starting with the same letters to find something catchy.
  • Go online to search – try trademark searches, a simple web search, or a NUANS name search.
  • Check domain name availability – you may not be able to get a .com of your exact name, but look for alternatives such as .ca and .net. You can also get a descriptive URL, such as waveapps.com.
  • Look for a name that you’ll be able to use in the same form across various social media platforms – you may need to add a descriptive word here too, like with your URL.
  • Avoid restricted small business names – these include names that are too similar to existing businesses, are considered obscene or inappropriate, or suggest a connection with the Royal Family or with the government.
  • Ask yourself how the name will follow your brand.
  • Determine how your name will distinguish you from competitors in your industry.
  • Decide to what extend the name will describe the product or service that you’re offering? This doesn’t have to necessarily be right in the company name – it could always be used as a tagline or catchy phrase.
  • Think of some distinguishing names that would work for your business and write them down. Don’t second-guess yourself – let your creativity fly!
  • Take some time away from your list of potential names and focus on something else for a while.
  • After some time, return to your list and start the process of elimination.

Good luck!

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Topics: Entrepreneurial Inspiration, GoForth Institute Small Business Training, Small Business Tips and Advice | No Comments »

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