The Post: Canada’s Modern Marketing Forum is on next week

By Samantha Garner | October 22, 2016


Calgary, what are you doing next week? If you’re interested in new and modern marketing ideas, we recommend The Post: Canada’s Modern Marketing Forum. It’s a unique and modern marketing event happening October 24-26 at the Hyatt Regency. Join hundreds of leaders, dreamers, and industry influencers for an exciting event that will include:

  • 5 best-selling social media authors
  • 25 digital marketing thought leaders
  • 21 main stage presentations
  • 14 hours of workshops and labs
  • Hundreds of curious professionals and entrepreneurs just like you!

GoForth is proud to offer 50% off all ticket types now through Oct. 26 – just use the promo code GOFORTH when registering!


Topics: Entrepreneurial Inspiration, Entrepreneurship News, GoForth Institute News | No Comments »

Does your small business have the best founding team?

By Samantha Garner | October 15, 2016

small business founding teamStarting or growing a business is a serious thing. We’re very rarely born with all the skills we’re going to need to grow a successful small business. But you can improve your chances of success by surrounding yourself with people who complement your skill set. For example, people who have more experience and knowledge about an area you’re unfamiliar with, whether it be finance, marketing, sales, or design.

One group of people you’re going to need to start a successful small business is a founding team.

Why is a founding team so important?

It’s been said that investors in a small business would rather invest in a first-rate team with a second-rate idea, than in a second-rate team with a first-rate idea. That’s right – your team is often more important than your actual business idea.

So what makes a good founding team? First of all, the people on your team must be experienced, bright and worthy of being part of your company. You should also all get along – friction right off the bat does not a strong business make.

The size and responsibilities of the founding team will differ across industries and company characteristics. The founding team members are usually the equity owners of the business.

Tell us about your small business’ founding team. What makes your founding team the best for your business?


Topics: Small Business Tips and Advice | No Comments »

Dr Leslie McGeough to present at blendED 2016

By Samantha Garner | October 8, 2016

Join GoForth’s President & CEO Dr Leslie McGeough and Rocky View Schools’ Murray Arnold at the blendED 2016 Symposium October 23-25. There, you will learn more about gamified mobile learning, and engaging students in our changing educational environment. Dr McGeough and others will discuss ways to implement flexible learning strategies in your blended and online practice.

October 23-25, 2016
Radisson Hotel Edmonton South
Edmonton, Alberta

Read more and register here


Topics: GoForth Institute News | No Comments »

How to find the best small business location

By Samantha Garner | October 1, 2016

small-business-locationFinding the best location for your small business can be tricky. There are so many factors to consider, such as parking, accessibility, nearby competition, the size of the location, and how well the location will work for your daily business life.

To help you organize your search and narrow it down to the best options, we’ve created two free guides: The Location Checklist and the Location Analysis Grid. You can use these two free PDF documents to help you track location considerations such as:

  • Does the location’s layout fit my requirements?
  • How much will it cost, and how long will it take, to get my internet and phone up and running?
  • What lifestyle factors, schools, and community activities are present?
  • What will my insurance cost at this type of location?
  • Later on, will this location be able to accommodate growth of my business?

And many more! Download our free Location Checklist and Location Analysis Grid for an organized, prioritized location search for your small business.

Have fun!



Topics: Small Business Tips and Advice | No Comments »

What marketing materials should you have for an investor pitch?

By Samantha Garner | September 24, 2016

small-business-investor-meetingThe chance to pitch your small business to a potential investor is exciting and nerve-wracking. It’s a big step towards your small business’ success, and you may be wondering what you need to bring along. Do you bring a laptop to show off your website? Three dozen business cards? No business cards?

Our GoForth Expert Rob Campbell has some advice on what marketing materials you should have on hand when pitching to an investor.

Before you head into the meeting room, take a look at what Rob advises you should bring along. Then, check out our seven tips for a great investor presentation.

Breathe, relax, and good luck!


Topics: Entrepreneurial Inspiration, Small Business Tips and Advice | No Comments »

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