Small business blog posts we liked this week

By Samantha Garner | October 10, 2015

Happy Thanksgiving long weekend to our fellow Canadians! We hope you are enjoying at least a little bit of relaxing time off and have a lot to be grateful for in your entrepreneurial journey. Here are some blog posts you may enjoy as you digest your turkey:


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Entrepreneurial Inspiration – 4Cats Arts Studio

By Samantha Garner | October 3, 2015

Note: This post was first published on October 8, 2011, but we thought we’d check up on 4Cats Arts Studio and update you on their success – so we added new content to this post on October 3, 2015.


This week, take some entrepreneurial inspiration from Victoria mom Joey Simon, who combined her love of art with her desire to provide for her son, and started an outstanding small business.

In 1998, Simon’s son Jet was born at only 26 weeks. His doctors were concerned about the likelihood of Jet developing learning difficulties due to his prematurity, so Simon began looking for ways to help Jet in his learning. She trained in the principles of Montessori education, which emphasizes learning through all five senses, encouraging individuality and self-direction. Simon and her husband Darryl are also art lovers, and passed on this love to Jet. Simon spent time reading art books and painting with her son. She also shared with him life stories of artists, which Jet took a particular interest in.

Jet’s love of art became quickly obvious. Friends and family noticed Jet’s paintings and asked Simon to offer art workshops for their own children. In 2005, Simon founded 4Cats, which takes its name from Els Quatre Gats (4Cats Cafe) in Barcelona, where Picasso and his artistically-minded friends gathered.

Simon’s 4Cats encourages kids ages 2 – 15 to see art in different ways. Highly-trained curators help kids engage their imaginations to create unique pieces of art using professional art materials. Kids are encouraged to think like an artist, learning about art history in easily understood and exciting ways. Kids love it, and it shows! The first 4Cats location opened in Victoria BC. The franchise has now spread across Canada, and has locations in the US, Mexico, and Australia!

For more information on this fun and creative business, visit 4Cats’ website.





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Entrepreneurial inspiration for your weekend

By Samantha Garner | September 26, 2015

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According to Industry Canada, an average of 150,000 new small businesses are created in Canada each year. But just 51% of new businesses survive five years.

Out of those small businesses that didn’t make it – what do you think happened to those entrepreneurs?

Some probably determined that entrepreneurship wasn’t the right path for them. Some probably tried again, but tweaked things here or there compared to their first try. Some probably decided small business education was in order to fill in the gaps in their entrepreneurial knowledge.

What all these three types of entrepreneurs have in common was that they learned from their failures. And at GoForth, we don’t think “failure” is a bad word at all! Most of us have learned valuable lessons from not accomplishing what we set out to do.

Entrepreneurship is a hard road that can ultimately be one of the most rewarding things you can do in your life. But you’re not going to be perfect at anything the first time you try. So take heart, and take a lesson from Bill Gates about how to face your failings!



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Don’t take on managing a warehouse if you don’t have to! There’s a better way.

By GoForth Institute | September 22, 2015

Want to write a guest blog post for GoForth Institute? Feel free to get in touch if you’ve got something you’d like to share with our blog readers.

Enjoy today’s guest post about how to take the pressure off a small business with warehouse space and inventory to manage.


Entrepreneurs face myriad challenges in launching their new businesses. On virtually a daily basis they must step outside their comfort zone to address issues they never contemplated, nor have the skills or sometimes budget to resolve.

Take for example an e-commerce, consumer-products company. After months, or perhaps a year or more of development, prototyping, testing, reconfiguring, working and negotiating with factories and marketing efforts, you finally have a product ready for market. All you have to do is store the inventory, take orders, pick, pack and ship the products to your customers. Sounds easy, right?


All you need to do is find and lease a warehouse, put down the first and last month’s rent and security deposit, buy some racks to store the inventory, material handling equipment to move the inventory around, find and install a computer system, integrate your shopping cart platform to the computer system, hire and train employees, develop processes and procedures, negotiate a contract with a freight carrier, and voilà, you’re ready to ship your first order—at the low cost of tens of thousands if not hundreds of thousands of dollars which you probably don’t have.

There is a simple solution; hiring a third party logistics company (3PL). 3PL companies can:

  • Safely and securely store your products
  • Seamlessly integrate with your shopping cart platform
  • Pick, pack and ship orders to your customers

There’s no initial capital outlay. There’s no learning curve in figuring out how to manage a warehouse. And, if well chosen, you’ll have a partner to ensure that the final leg of your supply chain is in place ensuring the right product is shipped to the right customer, on-time, and undamaged.

In the following case study, we examine a new business that initially managed their own warehouse, the challenges faced and how they efficiently transitioned to a 3PL.

Outsourcing Warehousing Operations – Saving Money and Improving Customer Service

A specialty cycling company was contemplating outsourcing its warehousing and fulfillment operations. After managing the warehouse for a couple of years, the owner wanted to spend more of his and his management’s time on developing new and innovative products to help grow market share.  He found that operating a warehouse was outside his company’s core competency; he couldn’t afford to hire experienced warehouse management and personnel, nor purchase an adequate business system. His on-time fulfillment and order accuracy suffered. The cycling company had the additional challenge of operating a seasonal business that required more warehouse space than they leased during the busy seasons and left them with expensive excess space during slower seasons.

After interviewing several 3PLs and preparing a detailed cost analysis, the owner was surprised to learn that the fully-loaded cost of running his warehouse—after taking into account salaries and wages, workers compensation, rent, insurance, material handling equipment, and general warehouse costs—was far greater than he realized. He also recognized that those costs were about to go even higher when factoring in recently passed minimum wage legislation and increasing health insurance costs.

With this data in hand, the owner was ecstatic to learn that by outsourcing his fulfillment operations to a 3PL he was able to:

  • Significantly improve customer service metrics
  • Reduce warehousing and fulfillment costs by 43%
  • Mitigate future minimum wage and health care cost increases

Transition to Go Live

Once the decision was made to transition the operations to a 3PL, an implementation coordinator from the 3PL prepared a detailed and comprehensive transition plan in coordination with the cycling company operations team. Weekly meetings were held and a target cutover date established.

The detailed transition plan included obtaining the client’s SOPs, routing guides, item master uploads, electronic data interchange requirements, packaging and labeling requirements, and myriad other details. After integrating with the client’s shopping cart platform, the next order of business was implementing a more efficient slotting strategy in the warehouse.

Using data obtained and analyzed during the transition planning process, specific SKUs were assigned to the most appropriate storage medium by family of products. Next, products were assigned to pick locations based on their velocity to maximize labour efficiently, and implemented a “Golden Zone” for high velocity movers to ensure the most efficient pick locations.  After a 60 day planning and implementation cycle, the warehouse transition was complete and the warehouse was up and running; ensuring a smooth transition and minimal downtime in fulfilling new orders from customers.

A series of key performance metrics were reported: inventory accuracy, order cycle times, on-time delivery and other key performance indicators as determined in conjunction with the customer. And the customer had 24/7 visibility to their inventory, receipts, shipments and tracking information through the 3PL real-time web portal.

Ultimately, the customer experienced in excess of 40% cost savings over running their own warehouse, received up-to-date metrics to better understand key customer satisfaction indicators and their team was able to focus on developing new and innovative products.

Utilizing a 3PL to manage your warehouse operations not only saves capital and expenses, but helps ensure the final leg of the supply chain is effectively and efficiently managed so that management has time to focus on its core competencies and grow the business.


About XB Logistics

Peter Resnick is the Chief Executive Officer of XB Logistics, a leading third party logistics company which works with companies to design customized, value-added warehousing and distribution solutions. Whether it’s direct to consumer, big box distribution centers or retailers with complex individual store distribution needs, XB Logistics works with you to efficiently manage, process, and distribute your products for significantly less than you pay today. Learn more at


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Small business blog posts we liked this week

By Samantha Garner | September 12, 2015

Happy weekend, everyone! Enjoy these small business blog posts that we enjoyed this week. We hope you like them too, and share any suggestions you think we might like!


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