Useful Tricks That Will Help to Create Facebook Ads That Stand Out

By GoForth Guest Blogger | November 18, 2017

Keeping in mind that Facebook has over two billion active users every single month, it is no wonder it became the place to be if you want to promote your company or business. As a matter of fact, there are sixty-five million companies who are currently advertising on Facebook, and you should definitely be one of them. So what made Facebook a popular place for marketing?

Firstly, Facebook Ads are not super expensive and you will be able to create a buzz without investing a lot of money. Secondly, the process of creating and putting together your ad is very straightforward and you can do it quickly. Thirdly, your ad will appear to your target audience which will eventually lead to more interest in your brand or business.

But there is a downside to the fact that Facebook Ads are in demand right– the struggle to stand out from the crowd. Users do see many ads during the time they spend on Facebook, but are they going to click on every single one of them? The answer is no. So what you need to do is to create a unique advertising campaign that will stop a user while they scroll through their feed, and make them see what your product is all about.

Invest a lot of time in the visual side of your advertisement. This means choosing the right image that will spark an interest from a user. But don’t forget to add meaningful content as well. An interesting Facebook ad should be a combination of various factors that will attract your audience, and intrigue them. It might sound difficult if you have never advertised your business on Facebook before, but it really isn’t.

Once you cover the basics that explain how Facebook Ads work, it is time to move on to some useful tricks from the experts. The infographic made by Assignmenthelper shows all the different layers of research and preparation you need to complete if you want to make an outstanding Facebook ad that will beat the competition. You will notice that there is some psychology in it as well!

There is no reason why you shouldn’t try Facebook Ads to make your business more successful. After all, companies of all sizes advertise their products on this social media site, and that is for a reason. Start by going through the infographic and reading each point carefully – you will create an amazing Facebook ad in no time!

11 Tricks to Create Great Facebook AD Designs


Lucy Benton is a marketing specialist, business consultant and helps people to turn their dreams into profitable business. Now she is writing for marketing and business resources. Also Lucy has her own blog ProWriting where you can check her last publications.

Topics: Small Business Tips and Advice | No Comments »

Do you have the right negotiation skills?

By Samantha Garner | November 11, 2017

small business negotiation

If you’re in business, you’re in the selling business. After all, you don’t make money without selling something, right? And part of sales is often negotiating. Many entrepreneurs admit they could use some help refining their negotiation skills and tactics, so we wanted to take a look at exactly what goes into becoming a competent negotiator.

1) Planning skills

Negotiating a sale means being prepared for as many things as you can be.Being prepared before you enter negotiations will help you fortify your position and give you a wealth of knowledge, plans and alternatives you can use at a moment’s notice.Here are some ways you can plan:

  • Understand the needs and wants of the company you’re negotiating with.
  • Know the deliverables you can produce and why they’re great.
  • Prioritize your own needs and wants.
  • Decide on the lowest possible deal you’re willing to accept.

2) Ability to think clearly under stress

Negotiating can be tough and, yes, sometimes frustrating. But it’s business, so try not to remain objective. A cool head will help you adapt to changing situations and answer questions on the fly. Keep an open mind, remain down-to-earth, and be willing to compromise if necessary.

3) Organizational skills

How confident would you be in a potential business partner or supplier if they showed up to a meeting 20 minutes late, or didn’t have any files or paperwork prepared? Strong organizational skills do more than just give you a strong foundation in negotiation – they make you look like someone worth doing business with!

4) Communication skills

You don’t have to be the world’s most hypnotizing public speaker, but a certain amount of verbal ability is important for small business negotiations. You should be able to speak confidently about your business, your products or services, and why you feel you’d be a good fit with your potential client. You also must be prepared to answer questions relevant to the negotiation, such as financial or sales questions.

5) Product knowledge

Knowing what you’re selling will show your potential client that you’re knowledgeable and confident – and it’ll make your product or service sound appealing, too! You need a clear understanding of the deliverables and the value your product or service will bring to the client. Have examples of your experience ready to refer to if necessary, as well.

6) Personal integrity

These days, it’s more important than ever to remember that even if you don’t make this sale, your reputation is on the line. Product knowledge is critical, but so are your attitude and behaviours. You’re trying to form a business relationship, so make it as easy as possible for potential clients to want to work with you. Listen carefully, be patient, and don’t forget to have a little fun!

7) Ability to perceive and exploit power

This last negotiation skill isn’t quite as cutthroat as it sounds. Essentially, you should be able to strike that balance between getting what you want and giving away the farm. When negotiating, don’t give information away without getting something in return. Be sure to reciprocate with additional questions after providing a response. Use your instincts and intuition to assess the situation in the room. Should you walk away, or do both parties have a chance at getting something out of the deal?

Do you have any negotiation tips or tricks you’d like to share? Let us know!

Topics: Entrepreneurial Inspiration, Small Business Tips and Advice | No Comments »

Small business blog posts we liked this week

By Samantha Garner | November 4, 2017

From sales forecasting strategy to the behavioural science behind flexible work hours, we found some highly informative and inspirational business articles this week. Enjoy!

Did you discover an enjoyable small business article or blog post this week? Let us know about it!

Topics: Entrepreneurial Inspiration, Entrepreneurship News, Small Business Tips and Advice | No Comments »

Why conduct an Achievability Analysis before opening your business?

By Samantha Garner | October 28, 2017

Many first-time entrepreneurs are so excited to start their new business that they want to open their doors right away. This sort of passion and excitement is an admirable and necessary quality for an entrepreneur. However, it’s just as important to subject your ideas to a comprehensive Achievability Analysis to see if it has any potential of succeeding as a viable, profitable business.

Why conduct an Achievability Analysis of your business idea?

Upfront research and analysis of new ideas is a major key to small business success. It’s like running your business on paper first to make sure you’ve planned it out properly, thought through your business model critically, answered fundamental questions ahead of time, and have a higher level of confidence about your chances for success.

Think about how much easier it would be to make changes to a business on paper than on a business that you’re paying rent for, bought merchandise for, or hired employees for. What if you have to increase the price of your clothing store’s purses after you’ve opened because you find your profitability too low? Or what if you find out that nobody is interested in the song-playing dog toys you’ve spent money to make? Or what if your biggest competitor responds swiftly when you arrive on the scene, dropping their prices and driving you out of the market?

Your customers won’t be your customers for very long — they’ll be someone else’s.

If you spend the time researching and planning now, you’ll know the likelihood of your success sooner and you’ll be able to make critical changes to your strategy before you open your doors. It takes time, patience and objectivity, and you may find out  that there’s no way you could turn your idea into a profitable business. It sounds depressing, but it’s better to find that out now than $50,000 of personal investment later.

But it’s not all doom and gloom! Research may also show you that there’s a huge market and no competition for your product or service and that you should consider a more aggressive launch to secure a dominant position in the marketplace.

In any case, taking the time to research and analyze your business idea thoroughly will help improve your odds of success — and that’s never a bad thing!

Want more? Check out some of our posts about how to research before you open your business:

 

Topics: GoForth Institute Small Business Training, Small Business Tips and Advice | No Comments »

50 businesses you can start from home

By Samantha Garner | October 21, 2017

Home-based entrepreneurs are self-employed, working alone or with few employees. Companies run by home-based entrepreneurs typically don’t have a storefront, street advertising signs or customer parking. Entrepreneurs working from home may have an office, studio or workshop, depending on their business.

Sounds great, right? If you think starting a home-based business might be ideal for you, here are 50 small businesses you can start from home, either full-time, or on the side:

  • Travel writer
  • Bookkeeper/accountant
  • Photographer
  • Event planner
  • Visual artist
  • Blogger
  • Freelance journalist
  • Personal assistant
  • Writer
  • Editor
  • Financial planner
  • Graphic designer
  • Web designer
  • Web developer
  • Marketing consultant
  • Bicycle repair
  • Social media management
  • IT consultant
  • Computer repair
  • Make-up artist
  • Alterations or sewing
  • Hairstylist
  • Manicurist
  • Personal shopper
  • Virtual assistant
  • Transcriptionist
  • Personal trainer
  • Tutor
  • Massage therapist
  • Bed & breakfast
  • Daycare
  • Clothing designer
  • Dog walker
  • Pet groomer
  • Jewelry designer
  • Ceramicist
  • Music instructor
  • Purse designer
  • Notary public
  • Language instructor
  • Home organizer
  • Interior decorator
  • Business coach
  • Personal chef
  • Video game review writer
  • Caterer
  • Wedding planner
  • Woodworking
  • Dog trainer
  • Home inspector

As always, we encourage you to thoroughly research and plan when starting any small business. Entrepreneurs starting a home-based business should be especially wary of scams and opportunities that sound too good to be true.

Good luck, and have fun!

For more tips on starting and running a home-based small business, check out these posts:

How to identify a work-from-home scam
You should sell these! How to start a business selling your handcrafted work
Perks and snags of internet or home-based businesses
Home-based business permits and expenses

Topics: Entrepreneurial Inspiration, GoForth Institute Small Business Training, Small Business Tips and Advice | No Comments »

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